Privacy Policy

We collect the following categories of information:

• Contact and identity data — your name, mobile phone number, and email address.
• Booking data — the services you select, your chosen barber, appointment dates and times, status, notes, and your appointment history.
• Account data — your login credentials (passwords are stored only in hashed form) and an optional profile photo you choose to upload from your device’s photo library.
• AI messaging & call history — if you text, WhatsApp, or call us, the content of that conversation (linked to your phone number) is stored so our virtual receptionist and staff can keep the context of your request.
• Payment data — when you pay online or save a card, your card details are collected and tokenized directly by our payment processor, Square. We receive and store only a Square-generated token, the card brand, and the last four digits — never your full card number or security code.
• In-app messages — the content of messages you send through the app, whether to a barber or to another member of the community, along with the conversation title. Messages are stored on our servers so they are there the next time you open the app.
• Cut photos and videos — before/after photos and videos of your visit, captured by your barber in the app and kept in a private bucket visible to you and to the barber who took them.
• Community profile — your name and profile photo are shown to other signed-in members of the app so they can start a conversation with you. Your phone number is never shown to another member.
• Safety data — reports you submit about a message or a member (the reason, your description, and a copy of the reported message), and the list of members you have blocked.
• Notification token — an identifier for the device you installed the app on, stored with your phone number so we can deliver push notifications to it.
• Technical and usage data — IP address, device and browser type, and how you interact with the site, collected through cookies and similar technologies on the website.

Our mobile app does not collect your location, and it does not use advertising, tracking, or analytics SDKs. The device permissions the app may request are: your photo library (to upload a profile or gallery photo), notifications (to alert you about appointments and messages), and — for barbers only — the camera, the microphone, and permission to save media to the device, in order to capture before/after photos and videos of a cut. The photo gallery on your profile tab stays on your device and is never uploaded to our servers.

We use your information to:

• Schedule, confirm, manage, and remind you about appointments;
• Process payments and issue refunds;
• Create and maintain your account and booking history;
• Respond to you through our SMS/WhatsApp virtual receptionist and phone assistant;
• Send you transactional and, where you opt in, promotional text messages;
• Operate, secure, and improve our website, app, and services; and
• Comply with our legal, tax, and accounting obligations.

We do not sell your personal information.

Lord Blendz operates an SMS program through our messaging provider, Twilio. When you book an appointment or check a consent box providing your mobile number, you agree to receive text messages from us at that number. Our program works as follows:

• Types of messages — transactional messages such as booking confirmations, reminders, reschedules, and account notifications; and, only if you separately opt in, promotional messages about offers and availability.
• Message frequency — message frequency varies based on your appointments and activity.
• Rates — message and data rates may apply, depending on your mobile carrier and plan.
• Opt out — reply STOP to any message to unsubscribe. You will receive a final confirmation and then no further messages.
• Help — reply HELP for assistance, or contact us using the details below.
• Carriers — mobile carriers are not liable for delayed or undelivered messages.

We may send a one-time code by SMS to verify that a phone number is yours. You can sign in with your password, and you can also verify or recover access with a code we text to your number. We never place a phone call or send a WhatsApp message to log you in. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, phone numbers and SMS consent are never sold, and text-message opt-in is not a condition of purchasing any product or service.

Lord Blendz uses an AI-assisted virtual receptionist (“Blendz”) to answer text messages, WhatsApp messages, and phone calls, and to help book, reschedule, or cancel appointments. When you message or call us:

• The content of your conversation is processed to understand and act on your request (for example, checking availability or creating a booking);
• Conversation history is kept, linked to your phone number, so the assistant and our staff can maintain context across messages;
• The assistant does not make final decisions that produce legal or similarly significant effects about you without staff being able to review the resulting booking; and
• You can always ask to speak with a person, and you can request that we delete your conversation history using the contact details below.

The text assistant is powered by Google. The phone assistant is a different system: your voice is transcribed by Deepgram, the reply is written by a model from OpenAI and spoken by Cartesia, and Vapi runs the call and keeps a summary of it along with the name and number you gave. All of them act as our service providers.

Online payments are processed by our third-party providers under their own security standards and privacy policies. We do not receive or store your full card number. Depending on the method you choose, your payment may be handled by:

• Square — our primary card and point-of-sale processor;
• Afterpay — for buy-now, pay-later installments;
• Apple Pay, Google Pay, and Cash App Pay — digital wallet options offered through Square.

Your use of these services is also governed by each provider’s own privacy policy and terms.

We share personal information only as needed to run our business, and never for another company’s independent marketing. We share information with:

• Service providers — Supabase (database and file storage), Square (payments), Twilio (SMS and WhatsApp), Resend (email), and our hosting provider, each processing data only to provide their service to us;
• Legal and safety reasons — when required by law, to enforce our terms, or to protect the rights and safety of our clients, staff, or business; and
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

You may:

• Access and update your name, email, phone, photo, and password from your account page or the app at any time;
• Request a copy of the personal information we hold about you;
• Request correction or deletion of your account, booking history, or conversation history;
• Delete your account directly from the app (Profile → Delete account);
• Opt out of promotional text messages by replying STOP; and
• Opt out of marketing emails using the unsubscribe link, where applicable.

To exercise any of these rights, contact us using the details in the Contact section below. We will not discriminate against you for exercising your privacy rights.

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended, gives you the right to know what personal information we collect and how we use it, to request access to or deletion of that information, to correct inaccurate information, and to opt out of the “sale” or “sharing” of personal information.

We do not sell or share your personal information for cross-context behavioral advertising, and we do not sell the personal information of any consumer. You may exercise your rights, including any equivalent rights available under other U.S. state privacy laws, by contacting us below. We will verify your request and respond within the timeframes required by applicable law, and we will not discriminate against you for exercising these rights.

For questions or to make a privacy request, reach us at lordblendz@icloud.com or (973) 554-3802, 251 Clifton Ave, Clifton, NJ 07011.